Marketing Consultant Job Description
A marketing consultant determines the most effective marketing and advertising strategies for a company’s products or services. They are responsible for developing digital and physical marketing strategies, improving existing marketing strategies, and increasing customer engagement.
Job Description Sample
We are looking for an experienced Marketing Consultant to help our company improve its marketing strategies and achieve our business goals. The successful candidate will analyze customer engagement, oversee client advertising campaigns, and make recommendations for clients to improve their marketing strategies.
The typical salary for a Marketing Consultant lands anywhere between $40,000 and $92,000 depending on the level of experience in the position. The median salary for this role is $56,000 per year.
- Analytical mindset.
- Ability to work with large data sets.
- Project management skills.
- Problem-solving skills.
- Solution-focused attitude.
- Effective written and verbal communication.
- Time management skills.
Duties and Responsibilities
- Determine business models for start-ups.
- Develop marketing strategies based on business models and target audience.
- Calculate ROAS and compare it to industry averages.
- Assist clients with marketing and advertising campaigns.
- Suggest improvements and make recommendations regarding current marketing strategies.
- Evaluate budgets and allocate marketing funds accordingly.
- Bachelor’s degree in Communications, Business, Marketing, or another relevant field.
- Minimum of 5 years of experience working as a Marketing Consultant or a similar marketing role.
- Additional certifications or training is advantageous.
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