Market Research Analyst Job Description

A Market Research Analyst are experienced marketing specialists responsible for determining a company’s position in the marketplace compared to its competitors and using this information to accurately and effectively promote their products or services. They do this by researching competing marketing methods and studying consumer information and habits.

Job Description Sample

We are looking for an experienced and creative marketing analyst that will improve the company’s standing in the marketplace and help us gain increased profits. The successful candidate will research consumer behavior, competitor strategies, and marketing trends to improve the position of the company and generate greater brand success.


A Market Research Analyst earns anywhere from $56,000 to $102,000 per year depending on experience. The median salary for this position is $72,000.


  • Analytical thinker.
  • Thorough knowledge of marketing trends and strategies.
  • Excellent organization abilities.
  • Ability to meet deadlines and work under pressure.
  • Outstanding verbal and written communication.
  • Proficiency with MS Office, databases, and statistical packages.

Duties and Responsibilities

  • Monitor and forecast sales and marketing trends relevant to the company.
  • Assist with developing optimized marketing plans.
  • Conduct market condition research.
  • Analyze consumer preferences to forecast sales of a particular product or service.
  • Evaluate and develop data collection methods.
  • Prepare and present reports to management and clients.


  • Bachelor’s degree in Market Research or a similar field.
  • Minimum of three years’ experience as a Market Research Analyst.
market research analyst job description

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Job Title:
[Job Title]

[Job Summary/Job Brief]

Responsibilities and Duties:
  • [List 4-5 essential functions of the job role]
  • [List 5+ qualifications including education level, experience level, key skills, and expectations of the job function]
(Optional) Work Environment:
  • [LIst 2-5 characteristics, traits, and other requirements of the role]
  • [If physical requirements are necessary, include reasonable accommodation details]
This role and job position will report directly to [Job Title] who leads [Department Name].

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author: patrick algrim
About the author

Patrick Algrim is an experienced executive who has spent a number of years in Silicon Valley hiring and coaching some of the world’s most valuable technology teams. Patrick has been a source for Human Resources and career related insights for Forbes, Glassdoor, Entrepreneur,, SparkHire, and many more.


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