Market Research Analyst Job Description
A Market Research Analyst are experienced marketing specialists responsible for determining a company’s position in the marketplace compared to its competitors and using this information to accurately and effectively promote their products or services. They do this by researching competing marketing methods and studying consumer information and habits.
Job Description Sample
We are looking for an experienced and creative marketing analyst that will improve the company’s standing in the marketplace and help us gain increased profits. The successful candidate will research consumer behavior, competitor strategies, and marketing trends to improve the position of the company and generate greater brand success.
A Market Research Analyst earns anywhere from $56,000 to $102,000 per year depending on experience. The median salary for this position is $72,000.
- Analytical thinker.
- Thorough knowledge of marketing trends and strategies.
- Excellent organization abilities.
- Ability to meet deadlines and work under pressure.
- Outstanding verbal and written communication.
- Proficiency with MS Office, databases, and statistical packages.
Duties and Responsibilities
- Monitor and forecast sales and marketing trends relevant to the company.
- Assist with developing optimized marketing plans.
- Conduct market condition research.
- Analyze consumer preferences to forecast sales of a particular product or service.
- Evaluate and develop data collection methods.
- Prepare and present reports to management and clients.
- Bachelor’s degree in Market Research or a similar field.
- Minimum of three years’ experience as a Market Research Analyst.
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