Marketing Director Cover Letter Sample

marketing director cover letter

Unlike other marketing positions you’ve applied to in the past, a Marketing Director cover letter needs to both show your marketing skills and illustrate your abilities as a leader. Marketing directors are often marketing professionals looking to take the next step in their career. This means your cover letter needs to exhibit your years of industry experience, your ability to take the lead on marketing strategy, and your capability of managing a team of people. Here we outline the key pieces you should include in your Marketing Director cover letter and provide an example to assist you in your job search.

What Makes a Good Marketing Director Cover Letter?

As mentioned above, a good Marketing Director cover letter focuses on a combination of industry-specific skills and your leadership abilities. From a marketing perspective, your cover letter should address your ability to complete marketing tasks such as developing effective marketing campaigns, implementing marketing plans, identifying target markets, and working with several mediums including social media, press releases, traditional advertising, and event marketing.

A good cover letter will also show specific and measurable examples such as “helped grow user engagement by 25% and increase sales by 30% through a targeted social media campaign.” As a Marketing Director, your cover letter should go one step further to explain how you can take on these roles with a heightened level of responsibility. For example, you won’t just be implementing marketing plans, you’ll be developing them. You’ll also want your cover letter to also illuminate your ability to lead a team. As a Marketing Director, you’ll now be in charge of a marketing department, meaning you’ll be supervising and leading a team of people.

Be sure to include specific examples of your past leadership experiences, successful projects where you’ve taken the lead, and your ability to effectively communicate. Along with these tips, make sure to mirror some of the keywords and language in the job description. Good luck on landing a Marketing Director role!

Marketing Director Cover Letter Sample

John Blarney

May 1st, 2020

Dear Hiring Manager—

It is with great excitement that I submit my application for the Marketing Director role with your company. As a marketing professional for 8 years, I am ready to take the next step in my career in a marketing management position. I am a storyteller, creative, and expert communicator who is ready to put my years of experience and passion to work in a leadership capacity. I am confident I am the right candidate for the Marketing Director position and I look forward to being a productive member of your company’s team.

In my current role as a Marketing Executive, I am responsible for creating marketing plans and strategies for corporate clients. I am experienced in writing press releases, traditional advertising, and social media marketing. I also have some design experience that I believe will be an asset to your marketing team. I have helped increase client brand awareness, sales, and overall growth through targeted social media campaigns. One client, in particular, has seen a 50% growth since implementing the strategy I created. I am eager to lead a team of marketers with your company to bring the same kind of success to our clients.

I have also had the privilege of taking the lead on team projects which I believe has prepared me to step into this leadership role. I am both a confident and empathetic leader. I consider myself to have excellent communication skills, which are integral to building effective marketing teams. Additionally, I have experience in training and engaging new team members, a task I particularly enjoy. I look forward to bringing my leadership qualities to the role of Marketing Director to help build a strategic and dedicated marketing team for your company.

Thank you so much for your time and consideration while reading this cover letter. I look forward to having the opportunity to interview with you and learn more about your company.

John Blarney

Using a Marketing Director Cover Letter Template

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marketing director free cover letter template and download

Marketing Director Cover Letter Template

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author: patrick algrim
About the author

Patrick Algrim is an experienced executive who has spent a number of years in Silicon Valley hiring and coaching some of the world’s most valuable technology teams. Patrick has been a source for Human Resources and career related insights for Forbes, Glassdoor, Entrepreneur,, SparkHire, and many more.


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