Content Strategist Job Description
A Content Strategist is responsible for developing, executing, and managing content strategies for a company that targets a specific audience and increases company profits. They build brand loyalty and identify ways to improve customer retention.
Content Strategist Job Description Sample
We are looking for a skilled and creative content strategist to drive traffic and generate leads for our company. A successful candidate for this position will be responsible for determining formats that best communicate the various forms of content we produce as well as increasing brand awareness, loyalty, and profit.
Content Strategist Salary
A content strategist typically earns between $41,000 and $96,000 per year. The median salary for this position is $61,000 annually.
Content Strategist Required Soft Skills
- Outstanding organizational skills.
- Excellent analytical skills.
- Exceptional creativity.
- Effective communication skills.
- Excellent marketing skills.
- Knowledge of content management systems, keyword research tools, etc.
Content Strategist Duties & Responsibilities
- Develop clear and engaging content that expresses company values and is aligned with company goals as well as consumer needs.
- Analyze content marketing data and identify trends that will allow the company to anticipate consumer trends and plan accordingly.
- Perform content gap analyses and content audits.
- Oversee a team of writers and editors and manage the editorial calendar.
- Establish style guides for engaging content.
Content Strategist Requirements
- Bachelor’s degree in marketing or communications.
- Minimum of 4 years’ experience as a content strategist, manager, or similar role.
- Proven record of successful content strategy implementation.
Using a Job Description Template
Follow these instructions to use a job description template
- Step 1: Replace the job duties and requirements based on information gathered from the team.
- Step 2: When the job description is finished, add an EEO (Equal Employment Opportunity) statement to the bottom of the job description.
- Step 3: Double check the job description fits the needs of the team, company, and is approved by the Human Resources department. Then post on a job board.
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