Content Strategist Job Description

A Content Strategist is responsible for developing, executing, and managing content strategies for a company that targets a specific audience and increases company profits. They build brand loyalty and identify ways to improve customer retention.

Content Strategist Job Description Sample

We are looking for a skilled and creative content strategist to drive traffic and generate leads for our company. A successful candidate for this position will be responsible for determining formats that best communicate the various forms of content we produce as well as increasing brand awareness, loyalty, and profit.

Content Strategist Salary

A content strategist typically earns between $41,000 and $96,000 per year. The median salary for this position is $61,000 annually.

Content Strategist Required Soft Skills

  • Outstanding organizational skills.
  • Excellent analytical skills.
  • Exceptional creativity.
  • Effective communication skills.
  • Excellent marketing skills.
  • Knowledge of content management systems, keyword research tools, etc.

Content Strategist Duties & Responsibilities

  • Develop clear and engaging content that expresses company values and is aligned with company goals as well as consumer needs.
  • Analyze content marketing data and identify trends that will allow the company to anticipate consumer trends and plan accordingly.
  • Perform content gap analyses and content audits.
  • Oversee a team of writers and editors and manage the editorial calendar.
  • Establish style guides for engaging content.

Content Strategist Requirements

  • Bachelor’s degree in marketing or communications.
  • Minimum of 4 years’ experience as a content strategist, manager, or similar role.
  • Proven record of successful content strategy implementation.
Content Strategist Job Description

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Content Strategist Job Description Template

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Job Description Format

Follow the format below when writing a job description.

Job Title:
[Job Title]

[Job Summary/Job Brief]

Responsibilities and Duties:
  • [List 4-5 essential functions of the job role]
  • [List 5+ qualifications including education level, experience level, key skills, and expectations of the job function]
(Optional) Work Environment:
  • [LIst 2-5 characteristics, traits, and other requirements of the role]
  • [If physical requirements are necessary, include reasonable accommodation details]
This role and job position will report directly to [Job Title] who leads [Department Name].

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author: patrick algrim
About the author

Patrick Algrim is an experienced executive who has spent a number of years in Silicon Valley hiring and coaching some of the world’s most valuable technology teams. Patrick has been a source for Human Resources and career related insights for Forbes, Glassdoor, Entrepreneur,, SparkHire, and many more.


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