Social Media Director Job Description

A Social Media Director runs their company’s public accounts and use them to interact with clients and drive sales. These professionals are often found within the marketing department and are responsible for brand development and audience growth.

Social Media Director Job Description Sample

We are looking for a creative and skilled social media director to represent our company through our social media presence. A successful candidate for this position will be responsible for engaging influencers, responding to customer comments, creating quality content, and overseeing customer service across all social media platforms.

Social Media Director Salary

A Social Media Director earns between $41,000 and $129,000 per year. The median salary for this position is $71,000 per year.

Social Media Director Required Soft Skills

  • Creativity.
  • Highly organized.
  • Leadership abilities.
  • Understanding of graphic design for social media.
  • Advanced knowledge of social media platforms.

Social Media Director Duties & Responsibilities

  • Develop and implement social media advertising campaigns on behalf of the company.
  • Develop visual and written content for all social media platforms.
  • Build the company’s brand presence on social media and monitor that presence over time.
  • Use social media platforms and influencers to build brand awareness and loyalty.
  • Respond to comments on all social media accounts.
  • Analyze data to determine if advertising campaigns have reached their targets.
  • Coach employees on content creation best practices.

Social Media Director Requirements

  • Degree in marketing is an asset.
  • Minimum of 5 years’ experience developing social media strategies and marketing plans.
  • Experience as a brand manager on social media is preferred.
Social Media Director Job Description

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Social Media Director Job Description Template

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Using a Job Description Template

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Job Description Format

Follow the format below when writing a job description.

Job Title:
[Job Title]

[Job Summary/Job Brief]

Responsibilities and Duties:
  • [List 4-5 essential functions of the job role]
  • [List 5+ qualifications including education level, experience level, key skills, and expectations of the job function]
(Optional) Work Environment:
  • [LIst 2-5 characteristics, traits, and other requirements of the role]
  • [If physical requirements are necessary, include reasonable accommodation details]
This role and job position will report directly to [Job Title] who leads [Department Name].

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author: patrick algrim
About the author

Patrick Algrim is an experienced executive who has spent a number of years in Silicon Valley hiring and coaching some of the world’s most valuable technology teams. Patrick has been a source for Human Resources and career related insights for Forbes, Glassdoor, Entrepreneur,, SparkHire, and many more.


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