5+ Best Marketing Internship Interview Questions & Answers
We’ve compiled the absolute best marketing internship interview questions and answers to help you secure your next internship in the marketing department. Getting a marketing internship can be a game-changer for you in your career development. I wouldn’t limit this to being “only if you want to work within marketing” as well. As more and more products get created on a daily basis in the United States, both digital and non-digital, marketing becomes even more essential. Having any type of experience from the marketing department will help you even if you decide to change career paths.
Marketing Internship Interview Questions & Answers
1. What is paid marketing?
Paid marketing is any channel in the marketing department where we pay for some type of exposure in a digital and sometimes a non-digital way. For example, if we pay for a billboard advertisement, that would be paid marketing. Or potentially pay for someone to post about our company on their blog, that would be paid marketing as well.
2. What is organic marketing?
Organic marketing is the act of helping others discover and naturally want to share something about the company, product or service. Ideally, this is designed in such a way that we are able to achieve that goal. Meaning, we have to think about something that our future customers or friends want to share.
3. What is influencer marketing?
Influencer marketing is the newest form of marketing on the schoolyard. It is when a specific person has a dedicated audience and we are paying that person to talk about our product, brand or company. Generally speaking, influencer marketing happens on Instagram and YouTube, as the two primary platforms.
4. What does PPC stand for?
PPC stands for pay-per-click. It is the act and transaction of paying every time a user clicks a link and goes to one of our pages.
5. What is the act of SEO?
The act of SEO or search engine optimization is the process of which we analyze our websites and ensure they are meeting Google’s standards for being able to understand the document or page. There are much more complex ways of doing SEO but generally speaking, we want to ensure that Google and other search engines can understand what our company is about so they can direct potential customers to our pages.
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