5+ Best Marketing Coordinator Interview Questions & Answers

We’ve compiled the absolute best marketing coordinator interview questions and answers to help you prepare for your upcoming job interview in the marketing department. Marketing coordinators work with a wide variety of team members in the marketing department to execute multiple campaigns and marketing initiatives on behalf of their company or on behalf of multiple clients. Marketing coordinators have an incredible opportunity to have exposure to digital and non-digital marketing endeavors which can help them gather insight to propel their career further.

Marketing Coordinator Interview Questions & Answers

1. What are some forms of non-digital marketing?

Some popular forms of non-digital marketing would be billboards, traditionally printed advertisements in magazines, sponsored events, advertisements in airplanes, and much more. These non-digital forms of advertising are becoming popular once again.

2. What types of metrics would you tell your team to watch for?

Team members should be watching for impressions, click-through rates, conversions and a few other types of core metrics to follow. It varies depending on the type of marketing initiative that the team is working on and what the objective is either for the client or company against that initiative.

3. How would you set goals for your team members?

Goals should be set based on our objectives. For example, if our objective is brand awareness, we need to think about the exposure we’re gaining from the placement of the advertisements in the marketing initiative. If our goal is conversions, then our objectives should be set around that, meaning to measure installs or downloads or some other type of core metric to the business.

4. How would you advise clients on gaining brand awareness?

Clients should gain brand awareness by having a lot of exposure to their brand (logo, identity, solution, ethos) to as many eyeballs as possible. We would not be looking for conversions in this instance but in the amount of exposure we are seeing.

5. What is a KPI?

A KPI is classified as a key-progress indicator. Which can tell us how close we are to achieving certain objectives and goals against the initiatives of our marketing campaigns. KPI’s should be set for each team member and team.

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author: patrick algrim
About the author

Patrick Algrim is an experienced executive who has spent a number of years in Silicon Valley hiring and coaching some of the world’s most valuable technology teams. Patrick has been a source for Human Resources and career related insights for Forbes, Glassdoor, Entrepreneur, Recruiter.com, SparkHire, and many more.


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