Best Brand Manager Job Description Sample (+ Free Template Download)

A brand manager is a marketing professional who oversees the perception of a brand in the market. This includes their digital marketing presence, how the brand is being perceived by customers, and setting objectives for how the brand should be perceived or continue to be perceived. A brand manager aims to manage and maintain brand integrity across multiple marketing channels and communications.

A brand manager may sometimes be referred to as a marketing manager, digital brand manager, and brand marketing manager.

Brand Manager Job Description Sample

Our company and marketing team is seeking an experienced brand manager to review and calibrate the reactions of consumer behavior against our marketing activities. This includes reviewing each marketing initiative, tracking brand performance, ensuring brand standards are in place for each marketing campaign, developing a general brand strategy, and reviewing brand awareness metrics. The brand manager will use consumer insights to determine a marketing plan for each initiative, a brand plan, and continue to measure brand loyalty over time.

Brand Manager Duties and Responsibilities

Sample job duties and brand manager responsibilities:

Brand Manager Requirements

Qualified candidates should have the following:

Brand Manager Job Description

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author: patrick algrim
About the author

Patrick Algrim is an experienced executive who has spent a number of years in Silicon Valley hiring and coaching some of the world’s most valuable technology teams. Patrick has been a source for Human Resources and career related insights for Forbes, Glassdoor, Entrepreneur,, SparkHire, and many more.


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