Best Brand Manager Job Description Sample (+ Free Template Download)
A brand manager is a marketing professional who oversees the perception of a brand in the market. This includes their digital marketing presence, how the brand is being perceived by customers, and setting objectives for how the brand should be perceived or continue to be perceived. A brand manager aims to manage and maintain brand integrity across multiple marketing channels and communications.
A brand manager may sometimes be referred to as a marketing manager, digital brand manager, and brand marketing manager.
Brand Manager Job Description Sample
Our company and marketing team is seeking an experienced brand manager to review and calibrate the reactions of consumer behavior against our marketing activities. This includes reviewing each marketing initiative, tracking brand performance, ensuring brand standards are in place for each marketing campaign, developing a general brand strategy, and reviewing brand awareness metrics. The brand manager will use consumer insights to determine a marketing plan for each initiative, a brand plan, and continue to measure brand loyalty over time.
Brand Manager Duties and Responsibilities
Sample job duties and brand manager responsibilities:
- Work closely with the marketing team, public relations team, and other marketing firms to identify our target market and the market trends around our core customer.
- Understand what makes our brand image and continue to maintain the brand standards against our core customer group.
- Review all the branding of marketing initiatives by the marketing department to ensure communication, copywriting, design, and other aspects of the art direction are aligned with the brand and company.
- Review and propose a social media strategy to align with our core customer, general marketing strategy, and brand awareness goals.
- Manage our global brand and comprehend how geographical trends alter the way we communicate.
- Practice general brand management with our marketing department. Work closely with a social media manager, assistant brand manager, associate brand manager, junior brand manager, and senior brand manager to deliver results.
Brand Manager Requirements
Qualified candidates should have the following:
- High School Diploma or equivalent.
- Bachelor’s Degree in Marketing, Communications, or Graphic Design.
- Previous experience in a brand manager role preferred.
- Experience managing social media channels.
- Experience managing large scale marketing campaigns.
- A high degree of communication skills and creativity.
Using a Job Description Template
Follow these instructions to use a job description template
- Step 1: Replace the job duties and requirements based on information gathered from the team.
- Step 2: When the job description is finished, add an EEO (Equal Employment Opportunity) statement to the bottom of the job description.
- Step 3: Double check the job description fits the needs of the team, company, and is approved by the Human Resources department. Then post on a job board.
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