Brand Manager Job Description: Salary, Duties, Skills
A Brand Manager's responsibility is to create and design promotional activities that drive the desired message for a company's product or service. Duties can include creating promotions, working on advertising, and developing marketing campaigns. The Brand Manager may work in collaboration with other technical staff or departments to ensure the correct values or brand image part of the promotion.
Brand Managers will also supervise the production of magazine or television advertising, conventions, exhibitions, or email campaigns. They must have excellent presentation skills and customer service. It's useful for those pursuing this role to have a professional qualification or degree in Marketing.
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Brand Manager Job Description Sample
Great descriptions start with a compelling summary of the job position and how it fits into your company. The overall description should provide an overview of your expectations for the role and how the candidate is a good fit.
Here’s an example of a good Brand Manager job description:
Brand Managers have the responsibility of making sure that the product, product lines, and services falling under their domain are resonating with existing and potential customers. They accomplish this goal by consistently monitoring marketing trends, as well as watching competing products in the market.
Brand Manager Salary
PayScale calculates the national average salary for a Brand Manager. These statistics come from an average of 2,149 respondents. That means this is the average salary you could expect to receive despite your geographic location.
National Average Salary: $70,549 annually or $19.53 per hour
Brand Manager Job Description For Resume
A Brand Manager position may have a description similar to this one in an executive summary, professional summary, or resume:
Brand Manager who can take products and services to new successful, and professional levels. Develops active, consumer-driven brands. Improves the business's bottom line.
Brand Manager Skills
In this section, you're outlining your candidate's skills. You can include requirements for previous job experience, technical skills, certifications, and so on. If you have personality traits and soft skills you envision for a successful hire, include them in this section as well. Avoid making this section too long. Otherwise, you'll dissuade applications coming in from qualified candidates.
Here's an example of a reasonable list of skills for a Brand Manager:
- Excellent verbal and written communication skills.
- Strong analytical and research skills.
- Has an in-depth understanding of the company's current and future product concepts.
- Can think innovatively and creatively.
- Has budget-friendly proficiency and skills.
- Can identify and forecast challenges and trends.
- Familiar with the latest technologies, methodologies, and trends in production, graphic design, and web design.
Brand Manager Duties & Responsibilities
The most important part of a company's job description is where the list of duties and responsibilities go. Here is where you'll outline the functions of the position, what responsibilities will occur regularly, and other pertinent details.
Here’s an example of a Brand Manager’s duties and responsibilities:
- Conducts brand analysis.
- Provides consumer insights.
- Helps shape the company's vision and mission.
- Communicates the company's vision and mission.
- Translates the brand elements into plans.
- Creates go-to marketing strategies.
Brand Manager Requirements
Here’s where you can break down the requirements of your position in further detail. Include informational requirements such as education, additional skills, and abilities.
Here’s an excellent example of requirements for a Brand Manager:
- Bachelor's degree in Advertising, Marketing, or a related field.
- 5+ years' experience in product or brand management.
- Substantial project and brand management skills.
- Exceptional report presentation and verbal abilities.
- Extensive experience ins retail display creation and packaging design.
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