Public Relations Job Description: Salary, Duties, Skills
When working as a public relations specialist, that means you're building and maintaining a positive public image for an organization or company. These candidates are responsible for creating media, from social media messages to press releases, that shape the organization or company's public opinion and increase the brand's awareness.
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Public Relations Job Description Sample
Here’s an example of a good Public Relations job description:
Our company is seeking an organized and energetic public relations specialist who will be responsible for developing and maintaining our company's positive image. Your responsibility will be to establish and maintain consumer relationships. You'll also be developing and maintaining relationships with public interest groups, community members, and employees by responding to requests for information, writing press releases, and creating other media communications. You'll also be required to coach client representatives regarding the correct way of communicating with our clients and with the public. Successful candidates must have a thorough knowledge of consumer marketing. You'll also need outstanding verbal and written communication skills. Previous experience in managing a press conference is also a plus.
Public Relations Salary
U.S. News & World Report gathered data in 2017 regarding the national average salary for a public relations worker. According to these statistics, a public relations worker earned median pay of $59,300.00 during that year. Public relations careerists who were earning in the top 25% made $80,940.00 during 2017. Those falling in the lower 25% saw earnings of $43,550.00 that year.
Public Relations Job Description For Resume
A Public Relations position may have a description similar to this one in an executive summary, professional summary, or resume:
Certified public relations specialist with over ten years of experience working on marketing and communications teams. Skills in Advertising & Direct Marketing, Brand Leadership, and Customer Experience Communications. Lead team of 15 in producing 400+ press releases for tech companies resulting in 400% traffic growth.
Public Relations Skills
- Know how to write in AP style.
- Understands how to write website copy.
- Has a thorough understanding of media outreach.
- Is well-versed regarding speech writing.
- Has demonstrated experience writing press releases.
- Proven track record editing copy.
- A journalism background is a plus.
- Has strong knowledge of media relations.
- Understands SEO and social media advertising.
- Has acuity regarding visual design.
- Familiarity with MS Suite.
- Demonstrated understanding of PR measurement.
Public Relations Duties & Responsibilities
- Responds to requests regarding information releases, media press conferences, designating a spokesperson, or an information source.
- Establishes and maintains relationships with the community, consumer, public interest groups, and employees.
- Promotes clients by writing press releases and media communications.
- Plans and directs program development for maintaining favorable stockholder and public views of the organization's accomplishments and agenda.
- Coaches client representatives regarding effective communications with employees and the public.
- Studies the organization's needs, objectives, and promotional policies to build strategies for public relations regarding influencing public opinion and promoting ideas, products, and services.
- Prepares and edits organizational publications, including stockholders' reports or employee newsletters, for external and internal audiences.
- Maintains and updates web content.
- Confers with management regarding identifying group interests and trends, then provides advice regarding business decisions.
Public Relations Requirements
- Bachelor's degree in marketing, journalism, PR, or an equivalent field.
- Experience managing a press conference.
- Excellent verbal and written communication skills.
- Can create and execute media pitches.
- Demonstrates a thorough understanding of consumer marketing.
- Can work on day-to-day tasks, as well as big strategy plans.
- Can work strategically and creatively simultaneously.
- Can run PR campaigns that meet objectives and deliver measurable results.
- Is inquisitive and has optimal follow-up and reporting skills, and is detail-oriented.
- Understands the ins and outs regarding social media.
- Has demonstrated background working with bloggers.
- Have skills working with budget and project management.
- Responds well when working under tight deadlines and pressure.
- Enthusiastic and quick learner.
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