Public Relations Job Description: Salary, Duties, Skills

When working as a public relations specialist, that means you're building and maintaining a positive public image for an organization or company. These candidates are responsible for creating media, from social media messages to press releases, that shape the organization or company's public opinion and increase the brand's awareness.

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Public Relations Job Description Sample

Here’s an example of a good Public Relations job description:

Our company is seeking an organized and energetic public relations specialist who will be responsible for developing and maintaining our company's positive image. Your responsibility will be to establish and maintain consumer relationships. You'll also be developing and maintaining relationships with public interest groups, community members, and employees by responding to requests for information, writing press releases, and creating other media communications. You'll also be required to coach client representatives regarding the correct way of communicating with our clients and with the public. Successful candidates must have a thorough knowledge of consumer marketing. You'll also need outstanding verbal and written communication skills. Previous experience in managing a press conference is also a plus.

Related: 5+ Best Public Relations Interview Questions & Answers

Public Relations Salary

U.S. News & World Report gathered data in 2017 regarding the national average salary for a public relations worker. According to these statistics, a public relations worker earned median pay of $59,300.00 during that year. Public relations careerists who were earning in the top 25% made $80,940.00 during 2017. Those falling in the lower 25% saw earnings of $43,550.00 that year.

Public Relations Job Description For Resume

A Public Relations position may have a description similar to this one in an executive summary, professional summary, or resume:

Certified public relations specialist with over ten years of experience working on marketing and communications teams. Skills in Advertising & Direct Marketing, Brand Leadership, and Customer Experience Communications. Lead team of 15 in producing 400+ press releases for tech companies resulting in 400% traffic growth.

Public Relations Skills

Public Relations Duties & Responsibilities

Public Relations Requirements

Public Relations Job Description
author: patrick algrim
About the author

Patrick Algrim is an experienced executive who has spent a number of years in Silicon Valley hiring and coaching some of the world’s most valuable technology teams.

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