Marketing Assistant Job Description: Salary, Duties, Skills
A marketing assistant is a professional who may work alongside a marketing associate or marketing leader to assist with all marketing campaigns. A marketing assistant is primarily focused on the administrative duties that are part of all marketing campaigns the business or external clients are currently spending money on.
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Marketing Assistant Job Description Sample
Here’s an example of a good Marketing Assistant job description:
We are searching for a passionate marketing professional who can serve as a marketing assistant. The marketing assistant plays a key role in the success of all of our campaigns. They are focused on driving success and recording all results so that the company can make better decisions on a weekly, monthly and annual basis. You will report directly to our marketing associates and VP of Marketing.
Marketing Assistant Salary
According to PayScale, a marketing assistant on average earns about $15.20 per hour. In terms of the annual average salary ranges, you may expect somewhere in the $25,300 to $48,300 range. This depends on your abilities, previous experience, and your previous employment history and pay.
Marketing Assistant Job Description For Resume
A Marketing Assistant position may have a description similar to this one in an executive summary, professional summary, or resume:
5+ years in a previous marketing position. Comfortable with all forms of marketing including SEO, PPC, Social Media, and Paid Media. Particularly skilled at being able to trace back attribution for successful campaigns. Comfortable running brand awareness campaigns as well as performance campaigns.
Marketing Assistant Skills
In this section, you’re detailing the skills and qualifications you’re expecting from every candidate applying for this position.
- Marketing skills
- Analytical skills
- Presentation skills
- Problem-solving skills
- Project management skills
- Computer skills
- Google analytics skills
- CRM skills
Marketing Assistant Duties & Responsibilities
Potential candidates working as a Marketing Assistant for your organization must know their duties and responsibilities before applying for the position. Indicate what their role will be comprised of, as well as your expectations here.
- Assist our marketing managers, marketing associates and marketing leaders with all marketing plans and marketing collateral.
- Coordinate with outside vendor relationships and ensure all third-party marketing tools are performing properly.
- Analyze data from a variety of digital platforms and turn that data into insights.
- Assist with a variety of market research and project research.
- Keep organized records of all marketing metrics and attribution that may play a critical role in the success of our work.
- Maintain ongoing two-way communication and promote professionalism within the workforce.
- Train new employees on all marketing collateral and marketing campaigns that are active.
- Assist with market analysis reports and annual recording to ensure our teams are on the right track.
Marketing Assistant Requirements
Use this area for highlighting the educational background, certifications, and other skills you require for every candidate applying for this position.
- Must have a high school diploma or GED.
- 1-3 years in a previous marketing position is preferred.
- Knowledge of all types of marketing campaigns.
- Knowledge of a variety of online platforms such as YouTube, Instagram, Twitter, etc.
- Knowledge of all Microsoft Suite products such as Word, Excel and more.
- Must be able to work long hours if requested.
- Must be able to present work in a digital slide-by-slide presentation format.
- Keen ability to stay on top of market trends is a strong plus.
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