Marketing Analyst Job Description: Salary, Duties, Skills
A marketing analyst is someone who sits on the marketing team. They are a professional who focuses on analyzing campaigns and ensuring that they are meeting business goals. When marketers are designing campaigns they often spend the majority of their time crafting the initial campaign. Once it launches, they may be working on the next campaign. The gap that exists is someone looking over the live campaign, ensuring that it's working as expected.
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Marketing Analyst Job Description Sample
Here’s an example of a good Marketing Analyst job description:
We are seeking a talented marketing analyst to join our marketing team. A marketing analyst plays a pivotal role in the assurance that our initiatives are working as expected. They also play a key role in helping our team to decipher when and where to market. And to whom we should be marketing to. Analysts play a key role in the research and development phase of all campaigns.
Marketing Analyst Salary
A Marketing Analyst salary and pay looks roughly like the following:
A marketing analyst, according to PayScale, can early on the median average about $55,200 per year. On the higher end of the pay scale, they may receive around $78,000 per year in annual salary. This who have a more junior position may receive around $40,000 per year.
Marketing Analyst Job Description For Resume
A Marketing Analyst position may have a description similar to this one in an executive summary, professional summary, or resume:
Previous experience in all forms of digital and non-digital marketing. Comfortable with heavy market research to find the best avenues to place marketing investment. comfortable with campaigns that exceed $5M in annual budget.
Marketing Analyst Skills
In this section, you’re detailing the skills and qualifications you’re expecting from every candidate applying for this position.
- Analytical skills
- Creative thinking skills
- Motivational skills
- Analysis skills
- Research skills
- Problem-solving skills
- Attention to detail
Marketing Analyst Duties & Responsibilities
Potential candidates working as a Marketing Analyst for your organization must know their duties and responsibilities before applying for the position. Indicate what their role will be comprised of, as well as your expectations here.
- Work with our marketing team to conduct marketing programs and business analysis.
- Use predictive analytics and statistics to help our teams grow.
- Identify key market opportunities which our teams should be placing marketing investment towards.
- Analyze active campaigns and ensure that we are making continuous calibrations towards them to ensure success.
- Develop key metrics and marketing strategies that enhance our portfolio of domain expertise.
- Be a team player in the marketing department.
- Work as a consultant to all teams who need marketing analysis.
Marketing Analyst Requirements
Use this area for highlighting the educational background, certifications, and other skills you require for every candidate applying for this position.
- Bachelor's Degree in Marketing or Business preferred.
- 2-5 years in digital marketing.
- Previous experience with all forms of digital marketing and measuring their success.
- A key understanding of how to measure brand awareness.
- Ability to work with multiple data formats and use tools to analyze that data.
- Keen ability to use all Microsoft Office Suite products and more.
- Ability to analyze and present opportunities to our executive staff members.
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