Marketing Analyst Job Description: Salary, Duties, Skills

A marketing analyst is someone who sits on the marketing team. They are a professional who focuses on analyzing campaigns and ensuring that they are meeting business goals. When marketers are designing campaigns they often spend the majority of their time crafting the initial campaign. Once it launches, they may be working on the next campaign. The gap that exists is someone looking over the live campaign, ensuring that it's working as expected.

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Marketing Analyst Job Description Sample

Here’s an example of a good Marketing Analyst job description:

We are seeking a talented marketing analyst to join our marketing team. A marketing analyst plays a pivotal role in the assurance that our initiatives are working as expected. They also play a key role in helping our team to decipher when and where to market. And to whom we should be marketing to. Analysts play a key role in the research and development phase of all campaigns.

Marketing Analyst Salary

A Marketing Analyst salary and pay looks roughly like the following:

A marketing analyst, according to PayScale, can early on the median average about $55,200 per year. On the higher end of the pay scale, they may receive around $78,000 per year in annual salary. This who have a more junior position may receive around $40,000 per year.

Marketing Analyst Job Description For Resume

A Marketing Analyst position may have a description similar to this one in an executive summary, professional summary, or resume:

Previous experience in all forms of digital and non-digital marketing. Comfortable with heavy market research to find the best avenues to place marketing investment. comfortable with campaigns that exceed $5M in annual budget.

Marketing Analyst Skills

In this section, you’re detailing the skills and qualifications you’re expecting from every candidate applying for this position.

Related: Marketing Assistant Job Description: Salary, Duties, Skills

Marketing Analyst Duties & Responsibilities

Potential candidates working as a Marketing Analyst for your organization must know their duties and responsibilities before applying for the position. Indicate what their role will be comprised of, as well as your expectations here.

Related: Marketing Specialist Job Description: Salary, Duties, Skills

Marketing Analyst Requirements

Use this area for highlighting the educational background, certifications, and other skills you require for every candidate applying for this position.

Marketing Analyst Job Description
author: patrick algrim
About the author

Patrick Algrim is an experienced executive who has spent a number of years in Silicon Valley hiring and coaching some of the world’s most valuable technology teams.

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