Digital Marketing Manager Job Description: Salary, Duties, Skills
A digital marketing manager is someone who is in charge of multiple digital marketing campaigns and team members. Digital marketing is the form of marketing that only uses online strategies. This includes marketing strategies such as paid media, display ads, partnerships, affiliate programs, PPC marketing, SEO, editorial, content marketing, and much more.
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Digital Marketing Manager Job Description Sample
Here’s an example of a good Digital Marketing Manager job description:
We are searching for a digital marketing manager who can help to oversee all of our digital marketing efforts. Our digital marketing manager should have a keen understanding of all forms of online marketing. As well as the ability to track performance, assign attribution, and educate our marketing staff on effective forms of marketing based on our ideal audience.
Digital Marketing Manager Salary
A Digital Marketing Manager salary and pay looks roughly like the following:
The average digital marketing manager salary was $96,500 as of March 2018. On the higher end, a digital marketing manager with 10+ years of experience might be able to earn $120,000 or more.
Digital Marketing Manager Job Description For Resume
A Digital Marketing Manager position may have a description similar to this one in an executive summary, professional summary, or resume:
Experience in all forms of digital marketing. From content marketing to PPC. My favorite ad platform is Facebook. Though, comfortable finding low CPC audience acquisition efforts. Comfortable leading a team of marketers.
Digital Marketing Manager Skills
In this section, you’re detailing what skill requirements you have for the candidate’s role as a Digital Marketing Manager. These skills have more to do with how they’ll perform on the job, as well as other skills that will support their position.
- Attribution skills
- Planning skills
- Budgeting skills
- Audience development skills
- Acquisition skills
- Content skills
Digital Marketing Manager Duties & Responsibilities
Duties and responsibilities will change from company to company. However, you must be including the core details regarding this position in this section. That way, there’s no confusion regarding the candidate’s expectations.
- Work with our executive staff to identify long term marketing goals. Then create quarterly plans that utilize our marketing budget effectively.
- Be on the cutting edge in terms of planning marketing strategies and finding lower cost of customer acquisition.
- Lead our team of marketers and help educate them on our forms of marketing.
- Create frequent reporting so that you can assign attribution and CAC (Customer Acquisition Cost) to our executive team.
- Execute multiple digital marketing campaigns in tandem. Including affiliate marketing.
- Manage and report on all digital marketing efforts and propose new strategies on a regular basis.
Digital Marketing Manager Requirements
Use this section for diving further into detail regarding the requirements you have for this job regarding education, certifications, and other experience. If you have specific computer or software background requirements, list them here as well.
- Bachelor's Degree in Marketing preferred.
- 5+ years in a digital marketing position, preferred.
- Ability to manage a P&L and run a team of marketers.
- Comfortable knowing how to track all marketing efforts and progress.
- Ability to use budgets properly and not place our business in too high of risk.
- Striving for lower Customer Acquisition Cost (CAC) at all times.
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