Digital Marketing Manager Job Description Sample

A digital marketing manager is someone who is in charge of multiple digital marketing campaigns and team members. Digital marketing is the form of marketing that only uses online strategies. This includes marketing strategies such as paid media, display ads, partnerships, affiliate programs, PPC marketing, SEO, editorial, content marketing, and much more.

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Digital Marketing Manager Job Description Sample

Here’s an example of a good Digital Marketing Manager job description:

We are searching for a digital marketing manager who can help to oversee all of our digital marketing efforts. Our digital marketing manager should have a keen understanding of all forms of online marketing. As well as the ability to track performance, assign attribution, and educate our marketing staff on effective forms of marketing based on our ideal audience.

Digital Marketing Manager Salary

A Digital Marketing Manager salary and pay looks roughly like the following:

The average digital marketing manager salary was $96,500 as of March 2018. On the higher end, a digital marketing manager with 10+ years of experience might be able to earn $120,000 or more.

Digital Marketing Manager Job Description For Resume

A Digital Marketing Manager position may have a description similar to this one in an executive summary, professional summary, or resume:

Experience in all forms of digital marketing. From content marketing to PPC. My favorite ad platform is Facebook. Though, comfortable finding low CPC audience acquisition efforts. Comfortable leading a team of marketers.

Related: Marketing Assistant Job Description: Salary, Duties, Skills

Digital Marketing Manager Skills

In this section, you’re detailing what skill requirements you have for the candidate’s role as a Digital Marketing Manager. These skills have more to do with how they’ll perform on the job, as well as other skills that will support their position.

Related: Marketing Specialist Job Description: Salary, Duties, Skills

Digital Marketing Manager Duties & Responsibilities

Duties and responsibilities will change from company to company. However, you must be including the core details regarding this position in this section. That way, there’s no confusion regarding the candidate’s expectations.

Related: Marketing Analyst Job Description: Salary, Duties, Skills

Digital Marketing Manager Requirements

Use this section for diving further into detail regarding the requirements you have for this job regarding education, certifications, and other experience. If you have specific computer or software background requirements, list them here as well.

Marketing Manager Resources

Digital Marketing Manager Job Description

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Digital Marketing Manager Job Description Template

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author: patrick algrim
About the author

Patrick Algrim is an experienced executive who has spent a number of years in Silicon Valley hiring and coaching some of the world’s most valuable technology teams. Patrick has been a source for Human Resources and career related insights for Forbes, Glassdoor, Entrepreneur,, SparkHire, and many more.


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