How To Introduce Yourself In An Email & Not Go To SPAM
Introducing yourself in an email is an art form and a science. In today's modern age, people receive hundreds and thousands of emails each week. When you want to introduce yourself, you’ll need to learn how to get your email to stand out, convey your professional intent, and get the conversation going.
Before we discuss how to introduce yourself, there’s one key aspect to ensuring that you get a response from your recipient. That is, a mutual connection.
A mutual connection can be a person who told you to reach out to the recipient. Or maybe an event that you both were at, where you exchanged emails. Something that connects you two beyond the email itself. If your email is being sent without a connection, this is called a “cold email”. Cold emails aren’t advised. At least now when you’re trying to get a high response rate from your email.
Cold emails receive an average of 0.5% open rates (how many times a recipient will open and read an email). That means, if you’re sending a cold email, don’t expect the recipient to respond.
Your Mutual Connection With The Recipient
Before you send your email, recall what your mutual connection is. This will help depict what your email subject line will be as well as the email body. If your mutual connection is from a friend, you might be able to use a subject line like, “(Friends Name) mentioned to email you”.
An email subject line that references a friend or mutual connection increases the likelihood that the recipient will open the email as well as listen to what you have to say in the body of the email.
Tip: If you’re using a mutual connection to introduce yourself through email, be sure you ask the mutual friend how well they know each other. If they aren’t close friends, referring to the mutual connection by name might not work as well.
Let’s say you both met at an event, then using an email subject line like, “Meeting at (event name)” will work well. Especially if the event was recent. This is because the recipient will have the event top of mind and recalling that keyword will be engaging.
Use your mutual connection with the recipient to your advantage. Take a moment to think through what makes your reason for reaching out unique. Then lean into that.
How To Introduce Yourself In The Email
When thinking through your introduction in the email body, consider a few points:
- Why are you sending this email. Convey your message to the recipient so they understand your intent.
- Keep your email short. If you want to speak to a business matter, suggest talking by phone.
- Try to avoid creating hard asks. A hard ask is something that the other person might find slightly demanding. Or something that makes the recipient feel a little uncomfortable. This could be similar to favor. But when it’s coming from someone you don’t know super well yet, it could come off the wrong way.
- Don’t forget to address them by their name. This sounds simple, but ensuring that you say, “Hey David” or some other type of direct mention will make the email sound personal.
Avoid Unclear Emails Or They Might Go To SPAM
One thing you should know about introduction emails is that they are being used more in sales techniques. Sellers are finding ways that recipients have connections with a subject matter and making their emails look personalized. Because of this, more recipients are looking at introduction emails as potential “cold outreach” emails.
To avoid this, be sure that you lean into the mutual connection you two have. And ensuring that’s part of the email subject line. That way, the recipient won’t mark your email as SPAM.
Example Email Subject Lines To Use
Here are a few example email subject lines you can use for your introduction email:
- Rob Guerrero mentioned I should email you
- A friend of Rob Guerrero’s
- Rob Guerrero said to reach out
- Meeting you at X Event
- X Event meet at the lunch table
- X Event friend you had
- We met at X Event
Here are a few example subject lines when you are the one who is making an introduction to another friend:
- Intro: (Name) x (Name)
- Intro: (Name) + (Name)
- Intro: (Company) + (Company)
- Introducing you two
Best Example Introduction Email (From Mutual Connection)
Hey Rob —
Our mutual friend Melody said to reach out. She was telling me about your company and what you guys do. I’d love to connect as she was mentioning there were a few needs that she felt I was a good fit for.
Do you have time connect by phone this week?
Thank you so much Rob,
Best Example Introduction Email, Introducing Two People
Hey all —
I wanted to provide this introduction as I felt there was some value you both could share from the connection.
Rob: I met Melody at an event in San Francisco and I was really impressed with their company.
Melody: Rob is the leader of a design firm in New York City, most recently they worked with General Motors.
I’ll let you both take it from here.
Thanks so much all,
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