Marketing Director Job Description: Salary, Duties, Skills
A marketing director is someone who oversees multiple marketing initiatives as well as other marketing associates. If they are working in-house for a brand, covering their marketing efforts, they may be exposed to SEO, PPC, Display Ads, and much more. They are responsible for managing the success of all marketing efforts that are being executed by the internal teams. Marketing directors need to have a keen understanding of the various types of marketing that can be done within a company (from billboards to radio).
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Marketing Director Job Description Sample
We are searching for a passionate and enthusiastic marketing director who can help ensure that all of our marketing efforts are pointing towards the growth of our business. A great marketing director is someone who can take the marketing associates under their wing and develop them into incredible marketers. A marketing director should be obsessed with attribution, as this is the primary way we understand the return on advertising spend. Candidates with a prior marketing background will be preferred.
Marketing Director Salary
The national average salary is provided by The Bureau of Labor, which is a division of the U.S. Department of Labor. In 2018, the median pay for a Marketing Director position in the U.S. was $86,500 annually on average.
Marketing Director Job Description For Resume
5+ years managing $5M+ marketing budgets. Ability to go digital and off-line. Obsessed with attribution. Can't stop learning about new ways to reach our ideal customers. PPC, SEO, Social Media driven.
Marketing Director Skills
- Analytical skills
- Willingness to learn
- Agility skills
- Problem-solving skills
- Written communication skills
- Energetic skills
- Leadership skills
- Listening skills
- Critical thinking skills
- Organizational skills
- Planning skills
- Collaboration skills
- Work ethic skills
- Self-motivational skills
- Entrepreneurship skills
- Responsive mindset
Marketing Director Duties & Responsibilities
- Report directly to the Chief Marketing Officer or VP of Marketing as the primary point of contact on marketing efforts.
- Strategize, plan and coordinate all quarterly and annual marketing campaigns. This includes budgeting, allocation and attribution reporting.
- Test and try out new marketing campaigns or strategies on an annual basis to ensure our company is staying on top of the latest competition.
- Understand how to strategically plan out digital marketing campaigns as well as off-line marketing campaigns. This includes radio and billboards. As well as SEO or PPC.
- Be able to generate reporting which will be impactful to the sales teams and customer service teams.
- Be able to target our marketing campaigns to our ideal customer base. This includes age, gender, geography and other demographic information.
- Be a data-driven marketer and use analysis as well as data science to your advantage.
- Deploy new data collection tools and software's to help us stay on top of attribution and reduce advertising spend.
Marketing Director Requirements
- Bachelor's degree in Marketing or Business.
- 5+ years in a prior senior marketing role.
- Proven record of excellent marketing initiatives or P&L management.
- Experience managing integrated digital and traditional marketing campaigns.
- Experience creating annual marketing goals.
- Experience with industry expertise, which includes things like SEO.
- Strong critical-thinking skills.
- Excellent ability to manage and motivate a team.
What are some other titles for marketing directors?
You may also hear marketing directors be called one of the following:
- Director of Marketing
- Director of Marketing & Communications
- Director of Digital Marketing
- Digital Marketing Director
- Internet Marketing Director
- Product Marketing Director
- Creative Marketing Director
- International Marketing Director
While these all have small variations in their job functions, they are all seeking to serve the same role.
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