Marketing Director Job Description: Salary, Duties, Skills

A marketing director is someone who oversees multiple marketing initiatives as well as other marketing associates. If they are working in-house for a brand, covering their marketing efforts, they may be exposed to SEO, PPC, Display Ads, and much more. They are responsible for managing the success of all marketing efforts that are being executed by the internal teams. Marketing directors need to have a keen understanding of the various types of marketing that can be done within a company (from billboards to radio).

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Marketing Director Job Description Sample

We are searching for a passionate and enthusiastic marketing director who can help ensure that all of our marketing efforts are pointing towards the growth of our business. A great marketing director is someone who can take the marketing associates under their wing and develop them into incredible marketers. A marketing director should be obsessed with attribution, as this is the primary way we understand the return on advertising spend. Candidates with a prior marketing background will be preferred.

Marketing Director Salary

The national average salary is provided by The Bureau of Labor, which is a division of the U.S. Department of Labor. In 2018, the median pay for a Marketing Director position in the U.S. was $86,500 annually on average.

Marketing Director Job Description For Resume

5+ years managing $5M+ marketing budgets. Ability to go digital and off-line. Obsessed with attribution. Can't stop learning about new ways to reach our ideal customers. PPC, SEO, Social Media driven.

Marketing Director Skills

Marketing Director Duties & Responsibilities

Marketing Director Requirements


What are some other titles for marketing directors?

You may also hear marketing directors be called one of the following:

While these all have small variations in their job functions, they are all seeking to serve the same role.

marketing director job description
author: patrick algrim
About the author

Patrick Algrim is an experienced executive who has spent a number of years in Silicon Valley hiring and coaching some of the world’s most valuable technology teams.

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