5+ Best Brand Ambassador Interview Questions & Answers

We’ve compiled the absolute best brand ambassador interview questions and answers to help you secure your next job as a brand ambassador. The brand ambassador's role is to help in the brand awareness of the company you are working with. Thanks to Instagram, YouTube, Twitter, and social media in general, the ambassador position has seemingly grown.

More companies are leaning on those who have an audience to help them spread awareness for their brand. And their opinions, their perspectives, and what they stand for. Or the products or solutions they offer. This is where brand ambassadors can play a significant role in companies. Especially in marketing departments, looking to increase brand awareness.

Brand Ambassador Interview Questions & Answers

1. How would you use Instagram to promote our brand?

Instagram stories are compelling these days. You can tell a compelling message inside of Instagram stories relatively easily. Either with a large series of images, all stitching together a common thread of ethos you are trying to resonate against. Or by having some at-home custom video where you can speak to the brand.

Related: Brand Ambassador Job Description: Salary, Duties, Skills

2. What are the top platforms for ambassadors?

The top platforms right now are Instagram and YouTube. YouTube requires a large amount of video production as you want to have a fairly high-quality video execution alongside it. That’s because as competition becomes steeper, so too does the amount of work you have to put into your work.

3. How would you do a video execution?

If there’s no one helping me with the video execution, using the iPhone is enough. The iPhone, along with music, editing, coloring, and effects, can deliver something really impactful for Instagram or for potentially a 15-second video ad. The elements of the video are what make it great, not just the equipment.

4. What are ways ambassadors can go above and beyond?

Frequent discussions, engaging the community, finding communities to engage, and generally being very proactive about the brand's message.

5. What types of tools do ambassadors use?

Ambassadors should use various third-party engagement tools for Instagram, Twitter, and all social networks on which they are posting on. They should use a variety of photo and video editors, both for the Mac as well as for the iPhone. And should have a general knowledge of being able to post assets on the platforms.

6. What could a brand ambassador do incorrectly?

Not listening to the audience. And their needs. Or assuming what those needs are. Then trying to speak to them in a way that's not heartfelt or authentic. This is when brands can find themselves in difficult situations.