Best Sales Manager Job Description for 2021

a picture of a Sales Manager and business professional ready for an interview

Free sales manager job description. A sales manager is a professional in charge of managing the sales discipline for a business. The sales manager oversees the practical application of sales strategies, sales techniques, and general sales operations. Sales managers may oversee sales territories, sales quotas, and sales training for all sales associates and representatives.

Depending on the industry, a sales manager is sometimes referred to as a general sales manager or catering sales manager.

sales manager job description

Sales Manager Job Description Sample

Our business is seeking an experienced sales manager to oversee our sales operations. The sales manager will be in charge of our sales strategy, sales process, and general sales plan. And should hit a sales goal by working with sales workers, a regional sales manager, and other sales personnel. Our sales manager will instruct our sales staff and sales department. Managing, training, and assisting each employee in helping our company reach a sales quota.

Sales Manager Duties and Responsibilities

Sample job duties and sales manager responsibilities:

  • Instruct our sales team of retail sales workers, sales associates, and regional sales managers to hit sales targets.
  • Build training programs to assist our sales staff in developing their overall sales efforts and skills.
  • Oversee customer complaints and find influence in sales techniques and strategies through that data.
  • Track the sales performance of the sales team.
  • Set sales objectives on a weekly, monthly, and quarterly basis.
  • Oversee all sales activities by the sales team and instruct changes to be made based on performance.
  • Work closely with each sales representative to gather data, insights, reporting, and information to help calibrate the sales operation.
  • Understand customers’ preferences and how it should impact sales techniques, strategies, and communications of the sales team.
  • Work closely with each salesperson (or "sales rep") to provide mentorship, guidance, feedback, and encouragement.
  • Set sales goals with executive leaders and develop a strategic sales plan to meet annual sales quotas.
  • Align with sales representatives on sales objectives and sales goals. Setting and projecting expected sales volume.
  • Ability to maintain professional and technical knowledge by following market trends.
  • Assist with assigning sales territories and developing annual sales quotas for those territories.

A sales manager can frequently be found in an automotive dealership. In those positions, job duties and responsibilities can change. It's best to consult the dealership owner on the objectives for the position before writing a job description.

Sales Manager Requirements

Qualified candidates should have the following:

  • High School Diploma or equivalent.
  • Bachelor’s Degree in Business Management, Business Administration, Communications, or Marketing.
  • At least 5 years of previous experience in a sales position.
  • Strong communication skills, analytical skills, and influence skills.
  • Previous work experience as a sales associate or sales manager preferred.
  • Ability to track profit and loss statements.

Sales Manager Skills

Top candidates should have the following skills:

Additional sales associate skills and proficiencies include:

  • Organization
  • Time Management
  • Dependability
  • Attention to Detail
  • Operations
  • Visual Merchandising
  • Customer Service
  • Shipping
  • Receiving
  • Product Sourcing
  • Product Rotation goes on to describe what makes a great sales manager. Saying, "A successful sales manager’s characteristics, skills, and aptitudes are different from those of a successful sales representative. In fact, most sales reps make bad managers. The key characteristics of a sales manager focus less on selling ability and more about the interpersonal skills that enable leadership."

Additionally, a great sales manager's traits include being a high achieving, ambitious, and results-oriented worker. And who is willing to be innovative while generating original solutions against new ideas. They train each salesperson to assist with customers' preferences of products, services, and other purchase details. All while focusing on being methodical and organized about the sales process.

Sales Manager Salary

According to, the average salary of a sales manager position is $118,000 per year. With the top percentile of workers earning $160,000 per year. And entry-level workers earning $86,000 per year.

Sales Manager Job Boards

Below are the best job boards to post a sales manager job description and job advertisement. These "niche" job boards are where a higher caliber of candidates and job applicants might start their journey. Applicants who use "niche" job boards often have more passion for their work and a desire to advance themselves in their careers.

Top job boards for sales manager job advertisements

Tip: Employers should post job advertisements on a job board that is specific to the industry. Do so before posting on major job boards like Indeed or Monster. This can attract a job seeker that has a strong passion for the industry and career advancement. As an employer, waiting to receive job applications from sales associate job boards can ensure high-quality candidates. Once all the candidates have been vetted, try posting the job advertisement on major job boards like Zippia, Indeed, Monster,, and more.

sales manager job description

Download the free sales manager job description PDF template. And use the sample sales manager job description provided to make an efficient job posting for your company. For more information please visit the U.S. Bureau of Labor Statistics.

sales manager job decription free template and download

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author: patrick algrim
About the author

Patrick Algrim is a Certified Professional Resume Writer (CPRW), NCDA Certified Career Counselor (CCC), and general career expert. Patrick has completed the NACE Coaching Certification Program (CCP). And has been published as a career expert on Forbes, Glassdoor, American Express, Reader's Digest, LiveCareer, Zety, Yahoo,, SparkHire,,, FairyGodBoss,, St. Edwards University, NC State University,, Thrive Global,, Work It Daily, Workology, Career Guide, MyPerfectResume, College Career Life, The HR Digest, WorkWise, Career Cast, Elite Staffing, Women in HR, All About Careers, Upstart HR, The Street, Monster, The Ladders, Introvert Whisperer, and many more. Find him on LinkedIn.


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