A sales manager is a professional in charge of the management of the sales discipline for a business. A sales manager oversees the practical application of sales strategies, sales techniques, and general sales operations. A sales manager may oversee sales territories, sales quotas, and sales training for all sales associates and representatives.

Depending on the industry a sales manager is sometimes referred to as a general sales manager or catering sales manager.

Sales Manager Job Description Sample

Our business is seeking an experienced sales manager to oversee our sales operations. The sales manager will be in charge of our sales strategy, sales process, general sales plan, and hit a sales goal by working with sales workers, a regional sales manager, and other sales personnel. Our sales manager will instruct our sales staff and sales department. Managing, training, and assisting each employee to help our company reach a sales quota.

Sales Manager Duties and Responsibilities

Sample job duties and sales manager responsibilities:

• Instruct our sales team of retail sales workers, sales associates, and regional sales managers to hit sales targets.
• Build training programs to assist our sales staff in developing their overall sales efforts and skills.
• Oversee customer complaints and find influence in sales techniques and strategies through that data.
• Track the sales performance of the sales team.
• Set sales objectives on a weekly, monthly, and quarterly basis.
• Oversee all sales activities by the sales team and instruct changes to be made based on performance.
• Work closely with each sales representative to gather data, insights, reporting, and information to help calibrate the sales operation.
• Understand customers’ preferences and how it should impact sales techniques, strategies, and communications of the sales team.

Sales Manager Requirements

Qualified candidates should have the following:

• High School Diploma or equivalent.
• Bachelor’s Degree in Business Management, Business Administration, Communications, or Marketing.
• At least 5 years of previous experience in a sales position.
• Strong communication skills, analytical skills, and influence skills.
• Previous work experience as a sales associate or sales manager preferred.
• Ability to track profit and loss statements.

Using a Job Description Template

Follow these instructions to use a job description template

• Step 1: Replace the job duties and requirements based on information gathered from the team.
• Step 2: When the job description is finished, add an EEO (Equal Employment Opportunity) statement to the bottom of the job description.
• Step 3: Double check the job description fits the needs of the team, company, and is approved by the Human Resources department. Then post on a job board.

Top Job Boards

• Indeed.com
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• Monster.com
• ZipRecruiter

Related Hiring Resources

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Area Sales Manager Cover Letter Sample
Assistant Sales Manager Cover Letter Sample
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Assistant Sales Manager Job Description