Social Media Manager Job Description (2021)
Free social media manager job description. A social media manager is a professional who oversees the executions and representation of brands across social media channels. The social media manager is responsible for responding to comments and creating social media campaigns.
A social media manager may go by various titles. Like social media marketing manager, senior social media manager, social media specialist, social media community manager, and more.
Social Media Manager Job Description Sample
Our digital business is seeking a great social media manager and community manager. They will help to oversee our brand awareness, the social media community, and develop engagement for our channels. The social media manager will act as a type of social media strategist and brand manager, overseeing brand consistency and all social media accounts. The manager should work with influencers, create content marketing plans, and other digital marketing or traditional marketing plans.
Social Media Manager Duties and Responsibilities
Sample job duties and responsibilities are as follows:
- Oversee our Facebook, Twitter, Instagram, YouTube, and other social media accounts.
- Plan each social media platform execution (social media content) and campaign.
- Ensure social channels are growing.
- Oversee Facebook Ads for our social media channels.
- Define our social media strategy and marketing strategy.
- Approve each social media post and ensure it’s on point with our company’s brand and company’s social media strategy.
- Review Google Analytics and social media analytics regularly.
- Plan executions with the marketing team.
- Explore new social platforms for opportunities of growth.
- Define our target audience, marketing plan, and general social media marketing strategy.
- Handle the social media management of our social media marketing and social media presence marketing function.
- Watch social media trends. And make sure we are evolving towards the latest opportunities.
Social Media Manager Requirements
Qualified candidates should have the following:
- High School Diploma or equivalent.
- Bachelor’s Degree in Marketing, Communications, Business Administration preferred.
- Previous experience in a social media management role.
- Familiarity with each social media channel preferred.
- A strong portfolio of growing audiences on social media platforms for brands.
Social Media Manager Salary
According to PayScale, a social media manager earns $51,170 per year, on average.
Social Media Manager Skills
Top candidates in the social media manager field have the following skills:
- Strategic management skills
- Data-driven skills
- Creativity skills
- Writing skills
- Copywriting skills
- Public speaking skills
- Confidence skills
- Customer service skills
- Behavioral psychology skills
- Attention to detail
- Ability to focus
Additionally, Buffer.com explains what makes a good social media manager. Explaining that a "great social media manager is able to understand both types of metrics. And tie them together to give an overall view of the company's social media performance against business goals."
Social Media Manager Job Boards
Employers who are looking to hire candidates in the social advertising or social media management specialty should use a "niche" job board. These "niche" job boards have a higher caliber of candidate that browses for open social media job opportunities.
It's advised that an employer post on a "niche" job board. Before deciding to post on a nationwide job board like Indeed, Monster, Dice, and Ladders. Using a specialty job board and vetting candidates that come from those, an employer can "cast a wider net" with their search.
Top job boards for social media managers
How to Write a Social Media Manager Job Description
Below are tips and best practices for writing a social media manager job description.
Use a specific and industry standard job title
Have a descriptive yet specific job title. Avoid job titles that are not "industry standard." For example, a job title like "Rockstar Social Media Manager" might sound neat and interesting but can deter job applicants. It deters job applicants because each applicant might not feel "qualified" for that role.
Include department details
While optional, including department details, can be assistive in describing the role of the job candidate. It's common for social media managers to work with the marketing team. But in some circumstances, a social media manager might work with a creative team. Or as part of a team that delivers creative assets for one brand, as part of an agency:
- Department: Example, "creative department," "sales team," or other.
- Reports to: Example, "Mr. John Smith, VP of Dales."
- Effective date: Desired date the employee beings their first day with the company.
Consider the length of the job description
Consider the length of the job description. A job description should be concise, listing the most important job duties at the top of the duties and responsibilities list, in reverse-chronological order. Exclude job duties and responsibilities that can be covered during the "first-day" training.
Exclude information that can be covered in-depth during employee training, where company policies, expectations, and other job requirements can be explicitly defined. Some of these details are found within a "company handbook" provided by the human resource department.
Include measurable performance metrics
Explain what makes a "successful" candidate in the position. Describe objectives, goals, and projects that the future employee will work on. By providing more detail on what the job title objectives are. A candidate can more effectively position themselves for the job application and lead to better candidates for the company.
When a job seeker goes to author a resume and cover letter for the open position. These metrics will be useful in the applicant being able to articulate "what they can bring to the company" and the role.
Social Media Manager Resources
Those looking to advance themselves in the social media management job title. Or employers looking to place social media manager positions may want to consider the following resources. These resources can provide helpful insight into creating an ideal workplace. And understanding the role with clarity, and ensuring a healthy work relationship between employee and employer:
- Social Media Association
- Global Social Media Managers Association™
- Book: Social Media Marketing: A Practitioner Guide (Opresnik Management Guides)
- Book: Social Media Management: Persuasion in Networked Culture
Related job descriptions
Download the free social media manager job description PDF template. And use the sample social media manager job description provided to make an efficient job posting for your company. For more information please visit the U.S. Bureau of Labor Statistics.
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