Best Marketing Director Job Description Sample (+ Free Template Download)
A marketing director is a professional who oversees a company’s general marketing strategy, marketing campaigns, and initiatives. The marketing director may oversee marketing the policies, goals, and practices of the marketing department. Marketing directors oversee the initial marketing research and development plans for campaigns.
A marketing director can have various job titles including marketing manager, digital marketing manager, marketing executive, and more.
Marketing Director Job Description Sample
Our company is seeking a talented marketing director to assist with integrated marketing, public relations, content marketing, our digital marketing strategy, and oversee the general marketing activity of the marketing team. The ideal candidate and marketing director will be tasked with increasing brand awareness, deciding the pricing strategy of products and services, developing marketing initiatives by quarterly goals, and ensuring each marketing campaign is designed to achieve success. In this exciting opportunity, the marketing director will oversee an annual marketing budget and direct our marketing staff through the allocation of advertising and digital marketing campaigns.
Marketing Director Duties and Responsibilities
Sample job duties and marketing director responsibilities are as follows:
- Oversee our team of marketers and track the company’s marketing efforts.
- Develop the company’s marketing strategy and general policies.
- Stay on top of market trends and how our company should be evolving to meet those trends.
- Develop brand strategy guidelines and techniques.
- Create advertising and marketing campaigns that attract our target audience through paid channels and organic marketing channels.
- Educate staffed marketing professionals on effective marketing strategies.
- Oversee brand communication and ensure it is consistent with brand strategy and messaging.
- Develop social media marketing strategies, including the use of influencer marketing and paid social media advertising.
- Work closely with a brand manager, social media manager, associate director of marketing, and other marketing job titles to ensure the marketing plan is being followed by each channel.
Marketing Director Requirements
Qualified candidates should have the following:
- High School Diploma or equivalent.
- Bachelor’s Degree in Marketing, Communications, or Business Administration.
- Previous experience in a marketing job title preferred.
- Previous experience as a marketing director preferred.
- A strong portfolio of accomplishments and marketing experience.
Using a Job Description Template
Follow these instructions to use a job description template
- Step 1: Replace the job duties and requirements based on information gathered from the team.
- Step 2: When the job description is finished, add an EEO (Equal Employment Opportunity) statement to the bottom of the job description.
- Step 3: Double check the job description fits the needs of the team, company, and is approved by the Human Resources department. Then post on a job board.
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Related Hiring Resources5+ Best Marketing Director Interview Questions & Answers
Marketing Director Cover Letter Sample
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