Best Marketing Manager Job Description for 2021

a picture of a Marketing Manager and business professional ready for an interview

Free marketing manager job description. A marketing manager oversees the marketing discipline and practical application in a business or product. A marketing manager may be responsible for multiple clients, products, or services. They develop, oversee, and apply various levels of marketing orientation, technique, and methods.

A marketing manager may have various job titles such as digital marketing manager, senior marketing manager, product marketing manager, marketing director, and marketing executive.

marketing manager job description

Marketing Manager Job Description Sample

Our business is seeking a marketing manager to oversee our marketing operations. The marketing manager will oversee the marketing team. And develop methods, techniques, and a product pricing strategy to lead our products and services to success. A successful marketing manager will work closely with a product manager to develop the digital marketing campaigns and overall product marketing strategy. Candidates who have experience managing a marketing department and marketing activity within an advertising agency or digital business will be preferred. Marketing managers work closely with the Chief Marketing Officer.

Marketing Manager Duties and Responsibilities

Below are sample job duties and responsibilities for a marketing manager. Sample marketing manager responsibilities include:

  • Oversee each marketing campaign, marketing program, and marketing activities within the business.
  • Work closely with the public relations team and product managers to determine marketing needs.
  • Direct an advertising manager, brand manager, and other digital marketers. Oversee advertising campaigns and their successes or failures.
  • Develop a target audience persona for our products and services for internal teams.
  • Oversee social media accounts (social media marketing), content marketing, and other brand assets.
  • Develop marketing material for brand campaigns.
  • Develop an annual, quarterly, and monthly marketing plan.
  • Increase lead generation while reducing the cost of acquisition.
  • Determine the marketing initiatives and marketing budget for each quarter of the year.
  • Lead the way when it comes to marketing automation and using the latest tools for business development, lead generation, and conversions.
  • Stay on top of market trends.
  • Work closely with a social media marketing manager on Twitter, Facebook, Instagram, and TikTok campaigns.
  • Develop marketing strategies and marketing programs that align with previous market research and objectives of the leadership team.
  • Break down marketing plans by quarter and propose strategic marketing plans to a variety of teams.
  • Oversee Google Analytics and ensure that online marketing campaigns are bringing interest in from the correct target audiences. Analyze current marketing channels and the success of the campaigns against marketing budgets.
  • Work with brand managers to gain customer insights and determine pricing strategies. Execute creative work with creative directors and measure brand awareness.

Marketing Manager Requirements

Qualified candidates should have the following:

  • High School Diploma preferred.
  • Bachelor’s Degree in Business Administration, Marketing, or Communications.
  • Master's Degree in Business or Marketing is a plus.
  • Previous marketing experience preferred.
  • Previous experience in a marketing manager position or another type of marketing professional preferred.
  • A strong portfolio of work showing experience as a marketer.
  • Strong project management experience is a plus.

Marketing Manager Skills

Top candidates in the marketing manager role have the following skills:

  • Ability to set strategic goals.
  • Ability to motivate employees to perform well.
  • Being able to mentor and guide other team members.
  • Being able to delegate tasks to other employees.
  • Being able to display verbal communication skills.
  • Being able to display technical skills.
  • Ability to coordinate events and meetings.
  • Recording and filing information or documents.
  • Assist with the creation of strategic schedules for major projects.
  • Assist team members with finishing their work on time.
  • Ability to collaborate with others.
  • Ability to brainstorm ideas with graphic artists and other creative team members.
  • Devising and creating methods for promotion and distributing products.

Marketing Manager Salary

According to Salary.com, the median average annual pay for a marketing manager is $106,000 per year. While the top percentile of experienced workers earns $142,130 per year. And entry-level workers earn $80,000 per year, on average.

Marketing Manager Job Boards

When hiring for a marketing manager position, using these "niche" job boards is advised before posting any job opening to a national job board. Using a smaller job board to post job advertisements (sometimes referred to as a "job ad") can attract a higher caliber of candidates. These candidates often have more passion for the industry and a greater desire to advance their careers.

Top marketing manager job boards to post marketing manager jobs:

After posting a job advertisement and job description on one of the job boards above. It's recommended to vet candidates from these job boards first. If the candidates don't meet the expectations or requirements for the role. Then open the position up to a wide job board like Craigslist, Indeed, Monster, or Dice.com.

Certifications for Marketing Managers

Top candidates should have one or more of the following certifications:

Marketing Manager Job Description Tips

Below are tips for writing a marketing manager job description and job advertisement.

Use industry-standard job titles

It's a common mistake to use job titles like "Rockstar Superstar Marketing Manager" to attempt to attract a higher caliber of a job applicant. This is a mistake because it forces the job applicant to feel insecure about their prior experience. And can cause the candidate to list job experiences on the resume and cover letter that aren't relevant.

Use an industry-standard job title like "Marketing Manager." It ensures that the applicant has a clear understanding of what skills, experiences, and other core competencies to display on the resume.

Related job descriptions

Download the free marketing manager job description PDF template. And use the sample marketing manager job description provided to make an efficient job posting for your company. For more information please visit the U.S. Bureau of Labor Statistics.


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Marketing Manager Job Description Template

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author: patrick algrim
About the author

Patrick Algrim is a Certified Professional Resume Writer (CPRW), NCDA Certified Career Counselor (CCC), and general career expert. Patrick has completed the NACE Coaching Certification Program (CCP). And has been published as a career expert on Forbes, Glassdoor, American Express, Reader's Digest, LiveCareer, Zety, Yahoo, Recruiter.com, SparkHire, SHRM.org, Process.st, FairyGodBoss, HRCI.org, St. Edwards University, NC State University, IBTimes.com, Thrive Global, TMCnet.com, Work It Daily, Workology, Career Guide, MyPerfectResume, College Career Life, The HR Digest, WorkWise, Career Cast, Elite Staffing, Women in HR, All About Careers, Upstart HR, The Street, Monster, The Ladders, Introvert Whisperer, and many more. Find him on LinkedIn.

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