Marketing Manager Job Description: Salary, Duties, Skills
A marketing manager is someone who helps to oversee multiple marketing campaigns that are part of the sales efforts of a particular product, service or business offering. They are owners within the marketing department and usually report directly to the CMO or Chief Marketing Officer.
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Marketing Manager Job Description Sample
Marketing mangers are the person or persons within a company who can help to service and oversee advertising, merchandising, and sales marketing campaigns. Typically a marketing manager is assigned a particular product or service which they oversee the marketing needs for. Though, they oversee multiple types of marketing campaigns. Marketing managers typically orchestrate the needs of marketing campaigns across a wide variety of platforms, teams, and product owners. Marketing managers may sometimes engage in the research part of the marketing process as well, ensuring that marketing campaigns are targeted and set to release.
Marketing Manager Resume Summary
This is how you might describe your position as a marketing manager in a resume summary, executive summary or professional summary:
5+ years working as a marketing manager. Proficient in PPC, SEO, attribution, TV, Radio and many more types of marketing efforts. Favorite marketing platform for a consumer is Facebook. Favorite marketing platform for B2B is LinkedIn.
Marketing Manager National Average Salary
National average salary for marketing managers is provided by The U.S. Department of Labor. National averages are a cumulative total average as seen by a non-specific geographic mean average. That means this is the average salary that you might expect to have (regardless of geographic region) when entering into this job function.
National average salary: $42,000 - $99,000
Marketing Manager Duties & Responsibilities
- Webinar strategy and execution
- Direct mail marketing planning and exeuction
- Lead generation execution
- Attribution summary's and reporting
- Lead the PPC efforts
- Lead strategic SEO efforts
- Work alongside other marketing managers
Marketing Manager Skills
- Content marketing
- Video marketing
- In-bound lead generation
- Thought leadership
Marketing Manager Requirements
- Bachelors degree in marketing or similar field
- 4 - 5 years of experience in a marketing role
- Familiarity with the many marketing platforms (Facebook, LinkedIn, Mailchimp, Hubspot)
- Strong experience in B2B, B2C, B2B2C
- Solid understanding of marketing KPI's and driving analytics
- Ability to execute market analysis
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