Best Marketing Manager Job Description Sample (+ Free Template Download)
A marketing manager oversees the marketing discipline and practical application in a business or product. A marketing manager may be responsible for multiple clients, products, or services. They develop, oversee, and apply various levels of marketing orientation, technique, and methods.
A marketing manager may have various job titles such as digital marketing manager, senior marketing manager, product marketing manager, marketing director, and marketing executive.
Marketing Manager Job Description Sample
Our business is seeking a marketing manager to oversee our marketing operations. The marketing manager will oversee the marketing team and develop methods, techniques, and a product pricing strategy to lead our products and services to success. A successful marketing manager will work closely with a product manager to develop the digital marketing campaigns and overall product marketing strategy. Candidates who have experience managing a marketing department and marketing activity within an advertising agency or digital business will be preferred.
Marketing Manager Duties and Responsibilities
Below are sample job duties and responsibilities for a marketing manager.
- Oversee each marketing campaign, marketing program, and marketing activities within the business.
- Work closely with the public relations team and product managers to determine marketing needs.
- Direct an advertising manager, brand manager, and other digital marketers. Oversee advertising campaigns and their successes or failures.
- Develop a target audience persona for our products and services for internal teams.
- Oversee social media accounts (social media marketing), content marketing, and other brand assets.
- Develop marketing material for brand campaigns.
- Develop an annual, quarterly, and monthly marketing plan.
- Increase lead generation while reducing the cost of acquisition.
- Determine the marketing initiatives and marketing budget for each quarter of the year.
- Lead the way when it comes to marketing automation and using the latest tools for business development, lead generation, and conversions.
- Stay on top of market trends.
Marketing Manager Requirements
Qualified candidates should have the following:
- High School Diploma preferred.
- Bachelor’s Degree in Business Administration, Marketing, or Communications.
- Previous marketing experience preferred.
- Previous experience in a marketing manager position or another type of marketing professional preferred.
- A strong portfolio of work showing experience as a marketer.
Using a Job Description Template
Follow these instructions to use a job description template
- Step 1: Replace the job duties and requirements based on information gathered from the team.
- Step 2: When the job description is finished, add an EEO (Equal Employment Opportunity) statement to the bottom of the job description.
- Step 3: Double check the job description fits the needs of the team, company, and is approved by the Human Resources department. Then post on a job board.
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